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Wanni's avatar

Huh this was so striking and interesting I don’t know much about marketing but I do like to think of its analysis it can be very striking. What do you suppose caused the different approach? Like why did they decide to do this?

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Vittoria Francesca's avatar

I think in their minds Beyoncé is a great way too access a whole new audience of young black women who have disposable income (an audience that is now being tapped into a lot by brands who have realised there’s not just white women in the universe), and it is true but the excecution is just so wrong for the brand in my opinion!

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Brenna's avatar

Ok I didn’t know this was a remake. Very cool analysis. Also diamonds and Levi’s don’t go together? Levi’s is very au natural in my opinion. At least the branding used to be.

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Vittoria Francesca's avatar

yes exactly!!! it feels so far from what the brand represents in everyone’s mind

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